If you have a brick-and-mortar business, by no means should you neglect online marketing. Most of your customers will use the internet to gather information about your company; from store locations to customer reviews. They’ll search for discount codes and a description of the services you offer, and if they don’t like what they see, or in this case don’t see, they’ll take their business elsewhere. Here are some ways to ensure that you create, and continue, a successful online marketing campaign.
Create and Update Social Media
Sites Social media is hotter than ever, with these sites boasting millions of members. To maximize exposure for your business, you need social media. You should, at a minimum, have two social media accounts in addition to an official website and blog. Add photos, store hours and locations, and tell potential customers why they should come to your store.
Don’t Neglect Email Marketing
Emails are a quick and easy way to stay connected to customers. The trick here is to give them what they want in electronic communication. Newsletters and updates in emails should have an interesting subject line, a succinct topic, and a call to action near the beginning of the email that entices the reader to click a link or download a document. Use white label email marketing to free up time to focus on customer relationships.
Interaction Is King
Online marketing doesn’t stop with building social media sites. You need to develop relationships not only with customers, but with other businesses. Ask the people who follow and favorite you to give feedback on anything from service to daily specials, and then comment on that feedback. People want to know they’re being listened to. Leave a question or a positive remark for an area restaurant or a potential vendor. The more connections, the better.
Offer Exclusive Online Deals
Special offers via the internet have two distinct advantages. First, it will bring in more business, as people love to get a good deal. But the second advantage is equally important. It will allow you to estimate how many people are following your online presence. If 20 online followers come in for the deal they saw online, that’s 20 more customers than you would have had with no online marketing.
Technology is faster than ever, and keeping up with the World Wide Web can be a daunting challenge. But the internet is a virtual gold mine in the form of potential customers and profits. By having a map and using the right tools, you can transform your offline business into a spectacular success.