Techades has taken up the task of optimizing eDM performances for consumer division (financial services) of a Multinational Company for promotional, usage and marketing eDMs that are sent to customers.
Around 20 plus product managers are responsible for marketing and usage of eDMs that are blasted to customers. These eDMs are for promotional, usage and marketing purposes that have a number of people who are in charge of the same.
Imagine reaching deep inside you for all the strength and wisdom that you need to make this decision today. As you do so, imagine that when you choose to make that decision that deep inside your mind you are switching off the alternative path, you are switching off the opportunity to drift back to that place. Then step out and take your future path. Absorb yourself in the sensations.
Market specific data was collected and customized monthly reports were curated that helped in sending eDMs towards targeted audience to reap optimized results.
Data was sourced through the reports which helped in analyzing the market and this data was sourced through job request tool. Specific data that is required helped in focusing in places where it is essential and made the work easy as the right eDMs were sent to the right recepients.
The results were top-notch and there was a lower customer fatigue. Redundant and non-performing eDMs were reduced up to 15% based on the consolidated performance report. This feature has become highly convenient for product managers to view and optimize their eDM performance every month while leaving the ultimate goal of the MNC accomplished.
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